Monday 11th December 2023 marks a very special day in business history. It’s no other than our 6th birthday! This milestone is an opportunity for us to reflect on our journey and the incredible achievements we have accomplished since the formation of VSM Consultancy in 2017. From humble beginnings to becoming a leading organisation in the wedding and event industry, our commitment to supporting independent businesses has remained the main aim of what we do.
In the early days of VSM, we set out with the goal to assist wedding and event businesses with freelance event management, social media marketing and administration tasks. Little did we know that this exciting beginning would make room for amazing experiences and lots of little wins over the years!
At the time, VSM founders, Laura and Jake freelanced with Focusing Events. Travelling the world and hosting events in stunning locations, from Dubai to Miami. One of the most memorable moments, was their incredible visit to the then brand new Caesars Palace Bluewaters Island in Dubai. As among the first British events professionals to step foot in the resort, they had an opportunity of a lifetime of exclusive access, making it an unforgettable experience. Through their dedication and passion, VSM Consultancy's impact and recognition began to grow and, in 2019, Laura's fantastic contributions led to her becoming a finalist in the Rising Star category at the prestigious CHS Awards.
The year 2020 (dare we utter those figures…) brought plenty of unforeseen challenges with the pandemic, but VSM bounced back. What started as a mini lockdown project, has since proven a great success…the launch of York Event Walls. It was through this sister business that we (Laura and her mum, Lynda) made it to the finals of the North of England Wedding Awards!
Laura says: "Working so closely with my Mum is amazing, we have the best time travelling up and down the country setting up mega displays for all kinds of events and celebrations. I didn't ever think our 'lockdown project' would still be going 3 nearly 4 years on but here we are! We're so grateful to our lovely customers, we genuinely have so much fun and it's great to be able to share this adventure with my lovely Mum. I'm so proud of us."
As an organisation, we really believe in motivating others. Throughout the pandemic, we supported over 100 local businesses, helping them sustain themselves during challenging times. The gratitude shown by these incredible businesses meant so much to our team. And such efforts did not go unnoticed!
In 2022, we were honoured to be nominated for the Women's Business Awards, showcasing our commitment to empowering women in business. And as of late, we were thrilled to be recognised as the Wedding & Event Creative Consultancy of the Year for 2023 in Yorkshire at the Northern Enterprise Awards.
Over the years, we have had the pleasure of organising a wide array of events, ranging from conferences, wedding shows, private parties, weddings, to styled shoots. We’ve been super proud to have been featured in the likes of OK!, Hello!, Daily Mail, The Sun, Open Air and SME News as well as collaborating with celebrities such as Elle Darby, Michelle Keegan, Mark Wright, and James Martin!
Not only have we been lucky enough to work with some incredible social media clients, but we have also built long-lasting relationships with them. It brings us great pleasure to say that many of these clients have been with us since the year we started, many have become our good friends and it means so much that their faith lies with us in this field of work. We'd like to say a massive thank you to Jonny, Katrina, Hayley and Allie at F4D Events, they've been huge support to Laura and VSM, we're forever grateful to you!
As well as awards, we've had some massive success online including: generating £2M for one client when the initial goal was £500K, to achieving amazing social media growth with 1.7 million impressions in a month without paid ads, our ability to deliver effective results has been a source of great pride and we really love to see our clients flourish! We have witnessed them winning awards and being recognised as leaders in their work across the wedding, events and hospitality industry. Being part of their journey is a huge privilege!
In 2022, VSM Consultancy embarked on an exciting collaboration with LND Events, and we couldn't be prouder of the incredible projects we've undertaken together. Our partnership has involved supporting LND Events with their upcoming weddings, and it has been nothing short of amazing. From enchanting converted barns to elegant marquees, we've had the privilege of working alongside Ellen and her talented team, creating unforgettable experiences for couples on their special day. The past two seasons have been filled with joy, laughter, and the knowledge that we have contributed to making dreams come true. As we look ahead to 2024, we are thrilled to continue our cherished collaboration with LND Events and dive into exciting new ventures... watch this space!
As we celebrate our 6th birthday, we are super grateful for the opportunities we have had, the relationships we have built, and the amazing partnerships we have formed. We are so excited to be recognised as one of the best Creative Agencies for the Wedding & Event Industry and looking ahead, we cannot wait to see what our 7th year in business has in store for us!
Cheers to six years of growth and success, and here's to many more incredible moments ahead.
Team VSM x